Get prepared for spooky season with some updated graphics.
BOO! 👻
Hopefully that wasn’t too frightening…but! We’re excited to ignite your enthusiasm for the upcoming Halloween season. This time of year presents a fun opportunity to infuse your packaging and products with a captivating aesthetic that aligns with the festivities. We’re here with some tips and inspiration for you to digest as you brainstorm unique ways to make a seasonal line for your products—and how to successfully increase sales during this prominent holiday. It’s also a great time to start preparing for the winter season as well…and that comes along with its own set of best practices!
We’ve got more tips for you on seasonal packaging, right here!
Identifying New Colors
The colors that currently define your products or packaging are a distinct representation of your brand’s identity. However, the time has come for a transformation (brace yourself for an entire season of holiday-themed packaging), as Halloween is quickly approaching. We all know the Halloween colors: orange, black, red, and yellow.
While these are some great starting points, you aren’t restricted to just these options. Our recommendation here is to replace one or two of your brand colors with more festive options to really nail the visuals for your packaging or product. As you embark on crafting your seasonal aesthetic, you will want to keep these options in mind.
Transforming Imagery
Next, you’ll want to give the rest of your imagery some creative thought. Do you utilize any distinctive characters or unique elements in your brand? Think about M&M’s and how their characters change outfits depending on season. This is a great example of how you can adapt other elements of your product into a seasonal appearance.
You could consider adorning your logo with vampire fangs for an eerie touch, or perhaps integrate a jack-o-lantern into the visual mix. However you choose to tailor your visuals, ensure a spooky essence, and bear in mind that our team stands ready to assist in bringing your precise vision to life!
Bring It to Life
We may be slightly biased, but this is our favorite part! After you’ve solidified some fun and spooky ideas to customize your Halloween-themed products, it’s time to materialize these ideas and launch your new aesthetic. By collaborating with our team, you will receive support in crafting the design and recommendations on rolling out your new packaging to the world. We know how important it is to have designs you’re truly proud and excited about—and we’re dedicated to translating your vision into reality.
Some Halloween Inspiration
Some of the best brands to look toward are well-known for their authentic approach and consistent seasonal packaging! Once you set a seasonal packaging aesthetic you’ll be able to easily reuse it every year with small tweaks, so once you start, it gets easier year after year! Take a look below for some of our favorites:
- Burger King’s Halloween Whopper
- Kellog’s Cereal Halloween Edition
- Lay’s Vampire Chip Bag
- M&M’s Extensive Halloween Packaging
- Fanta’s Halloween Cans
Get Started Today!
Now is the right time to start preparing for the spooky season! Make the whole process easier with our team here at Labels By Pulizzi where creative ideas are in full stock and every print exceeds industry standards.