The impact of creatively altering your labels or packaging during the holiday season.
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It’s a season of togetherness, family, and of course presents! The holiday season offers a unique chance to join in on the festivities by altering your labels or packaging to connect with your customers in a new and joyful way. You see it just about everywhere—in the stores, products start to shift to more reds and greens with their packaging to tap into the shopping sprees and bulk purchases that come along with the holiday season. Our team loves this concept, and we also love helping companies implement the holiday vibes into their labels and packaging. Read through to gain holiday printing inspiration.
Once you’re in the Christmas spirit, connect with the elves at Labels By Pulizzi to spread your holiday cheer to your customers. 🎄
The Impact of Holiday Labels & Packaging
It’s more than just getting in the holiday spirit when you decide to alter your labels or packaging for the holidays. It’s a popular method to generate more sales when consumers are purchasing at some of the highest rates of the year. When it comes down to it, most businesses want to connect with their customers and grow their customer base to include more and more people—effectively increasing the possibility of substantial growth in a relatively short amount of time.
The impact of this strategy can also be one that doesn’t push your budget over the edge. So, there’s room here to not only increase the visibility of your products but do so in a streamlined way year after year. Sure, the design will need to be updated every few years to stay current and fresh, but there’s not a huge demand on budget—and the process can be as simple as connecting with your printer (hopefully it’s US!) and setting the dates for your holiday packaging. Now that you understand the impact this strategy can have, let’s look at what some other businesses are doing with their packaging…don’t be afraid to get inspired, we’ll happily get your new labels started!
Example #1: The Polar Bears of Coca Cola
They’re rather iconic and one of the best examples to start with when it comes to holiday specific labels and packaging. We’re talking about the polar bears of Coca Cola and how they are now a cultural sign of the holiday season arriving. This soda giant utilized a polar bear starting all the way back in 1922 and is still running to this day and continues to make its annual appearance every season. This is a great example of the repeatability of holiday packaging to really set your brand apart from other products or services. We highly recommend taking a cue from this example.
Example #2: Holiday M&M’s
We all remember the M&M commercial where the two main characters bump into Santa. Almost just as iconic as Coke’s polar bears are the various characters from M&M’s. Every year, the animated characters dawn Christmas hats, scarves, and even full Santa costumes through printed and commercial mediums to stand out from other popular candy during the holiday rush. This is another great example of a “one and done” strategy for holiday-esque printing and labels as from year to year it’s pretty simple to equip the beloved characters with their festive wear and does not demand too much effort but yields amazing results. The company also does something more unique by matching the M&M’s themselves with the season. This looks like “red and green only” M&M products or even new flavors like holiday mint. Overall, we think this is great inspiration for the possibilities of how your business can streamline an effective holiday label.
Example #3: The Festive Hershey’s Kiss
We’re proudly located in Pennsylvania, so we can’t finish this blog with anything else other than the yearly holiday campaigns of Hershey! The memorable and long running (31 years to be exact) Hershey’s Kiss ad of festive candies imitating bells to popular Christmas carols is one of the big ones that marks the start of the season. Hershey’s was inventive and minimal and their efforts continue to be repeatable and relatable each and every Christmas season. For this candy specifically, the holiday change in packaging is simple: red, green, gold, and silver wrapping instead of the typical shiny wrappers that are present the rest of the year.
Don’t be afraid to take a tip of two from Hershey about repeatability and impact because just the fact that it has continued so long must mean it’s working pretty darn well! This one landed so well that when Hershey attempted to update the commercial in 2020, people took to social media to air their love for the original, causing Hershey to air both the new and original ads since then. Wow! With just a small change each season, Hershey has created a lasting impression that their customers not only expect but desire every year.
We Wish You a Merry Christmas
Thank you for choosing our team this season and hopefully every season from here on out. Connect with our expert team to upgrade your holiday labels or packaging and set a new tradition for your customers. Looking for even more customization ideas for your labels. We’ve got you covered, check this out!