…and the impact it can have on your business!
It’s a Creative World Out There
As advertising campaigns and marketing efforts continue to be transformed by technology and social media, it’s important that your business keeps up with the current trends, too! Being on top of social media is one thing, but what about your products that end up in your customers’ hands? This is an area where companies sometimes tend to “fall asleep at the wheel” and let their labels and product packaging slip out of context with the current times. It’s time we worked together to design and print eye-catching and relevant labels together to ensure your product gets the attention it deserves!
We’ve put together 5 quick ideas that can help you get the creative juices flowing and to generate some ideas for your new packaging labels. Trust us, there are WAY more than 5, but this is just to get you started. Once you have some ideas—connect with our team to bring all of your new label creations to life!
Design Inspiration #1: QR Codes
This may be new to you, it may not be. QR codes are those square images that you have most likely seen on advertisements, menus, company labels, and more. Their purpose is to function as a code for your smart device that, via a QR code application or the smartphone camera, can open a link that takes you to a predetermined website or URL.
Adding a QR code to your packaging labels is a great idea to drive traffic to your website or social media pages. It gives your customers a chance to find your website without having to do a Google search. This approach resonates with today’s times and can support your business to get more digital traffic and appear more relevant. It takes some HD capability to print a clear QR code though, so ask us about this for your label update!
Check out this sample QR code that goes to our product page, just so you know what we’re talking about.
Design Inspiration #2: Tell a Story
Make it a short story though. Consumers today do not afford the time like they did in the past. This means that succinct and purposeful messaging is a required part of your packaging or labeling. In fact, that’s our next little piece of design inspiration: let your packaging tell a quick story about your company’s values and mission. This can be done through creative elements, graphics, and characters that can be easily recognized and remembered. When the customer first thinks of a positive motive of the company, there is a much higher chance of your product being chosen. Your business can only do better with a story to tell—and we’ll help you print it!
Design Inspiration #3: Clear Message & Design
We just mentioned in #2 that consumers are pressed for time. It’s true and many companies are picking up on that fact. So, this brings us to our next idea for your labels, which is reconsidering the aesthetics of your label or packaging. With less time to worry about occupying consumers, your business has room to make the name of the product larger, emphasize the main purpose of the product more clearly, or trim down elements from your label altogether. When a consumer can recognize you faster, your products stand a better chance of being picked over the competition.
What we’re saying is—larger, clearer messaging and display is what consumers look for now. There’s some room for error by going too big with the font or display on your packaging, but our team will support you to find the sweet spot!
Design Inspiration #4: Personalization
This idea right here can be a big step to take, but when done correctly, it can bring more customers to your business! For this one, let’s think about the popular “Share a Coke” campaign from Coca-Cola. If it doesn’t ring a bell, it’s when Coke decided to make cans and bottles with common (and some not so common) names on them. It really popularized the whole personalization marketing technique and is one we recommend your business considers.
We’d be happy to work with your team to develop some ideas on how to go about this type of label effectively. These efforts can really get your customers buying and engaging more with your products and services.
IMAGINE THIS: Someone finds your product that appears personalized to them…from there they not only buy your product but are more likely to take a picture and share it on social media or show it off etc., which just means more marketing and screen time for your business and product! It’s a win-win and we sure would love to get you winning.
Design Inspiration #5: Going Green
Not the color! We mean displaying that you connect with the values and incentives of the modern consumer. This can be achieved by showing elements, icons, or images that show off your company’s dedication to the environment or other “green” directives aimed at reducing waste and doing more for the planet.
This one really hits home with a lot of younger consumers and can be a great way to maintain your image while still diversifying your audience! Sometimes all it takes is one quick message or icon to increase the purchasability of your product or service. This one can change the game and increase profits—you just have to get it started with our team.
It’s What We Do
The inspiration above doesn’t just come out of nowhere—it comes from years of experience working with businesses like yours to develop, grow, and print amazing HD quality labels, packaging, and much more. We’d be happy to take any of these ideas and implement them for your business. Whether it’s your standard label for your main product or promotional items like apparel, water bottles, executive gifts…the list is endless. The first step is connecting with our team. We’ll work with you to discover your ideas, your mission, and your vision for your product—and then we’ll print away so that you can get your products and your new image to your customers!
There’s so much to gain when you get current with your labeling and packaging. We’re ready to be the printer that takes you there!