When It Comes to Printing…
The more you know, the better. To that end, we prefer to see you educated rather than left scratching your head and spending hours on research. When launching a new product or business, it’s crucial to get your labels and physical print media sorted out. Oftentimes, people are unaware of the different printing methods. At Labels, you don’t need to worry about that – leave it to us! If labels are what you seek, there are two different methods to achieve your desired look – flexographic and digital printing. What method is used, all depends on quantity, complexity, and number of skews.
So, let’s dive in and get a little nerdy on this whole printing thing!
Flexographic Printing – Reliable & Consistent
Sometimes referred to as flexography, this printing method employs a high-speed rotary process along with flexible plates to transfer ink onto label stock. Flexo printing is an excellent choice when you need to produce a large volume of labels—think billions of impressions—while maintaining high quality. This option is perfect if you plan to use the same artwork for multiple runs.
The plates used in this process are crafted in-house and are durable enough to withstand thousands of impressions before needing replacement. This makes flexographic printing a cost-effective and efficient solution for large-scale production runs, where consistency and longevity are key.
Digital Label Printing – Skip the Plates, Let’s Print
This machine is ideal for shorter runs where the artwork may change frequently. Digital printing is also a great option for bar codes or serialized numbers. Since there are no plates involved with digital printing, you have the ability to make each label unique. Changes to the label are sent directly through the computer and happen automatically. This is great if you are looking to stand out from the bunch!
Digital printing offers unparalleled customization options, making it possible to produce one-of-a-kind labels tailored to your specific needs. With digital printing, you can easily create unique labels featuring variable icons, text, and designs, all in a single print run. This flexibility allows for personalized touches and targeted messaging, making each label stand out with its own distinct character. Whether you need labels with different serial numbers, promotional codes, or custom graphics, digital printing delivers high-quality results that cater to diverse and dynamic labeling requirements. The ability to adapt and innovate with each print job opens up endless possibilities for creativity and brand differentiation.
Our Thoughts On Both…
Now that you know the difference between the two types of printing, we hope you feel more confident about approaching this essential part of your business process. Here’s what we think…
Depending on your needs and marketing strategy, you can’t go wrong with either! Technology continues to improve, making printing more crisp and accurate. Our real opinion is that either method could work for you, but you should connect with our experts before making a decision on how to move forward. Your labels will thank you later!